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Maternal and Newborn Care

The first days for a newborn are the foundation for the rest of their lives, while pregnancy, childbirth and parenting are profound experiences for mothers and families.

Our expansive maternal and neonatal training curriculum uses behavior change education to help new parents navigate this journey by providing them with critical information on preventive health practices and what to expect. 

The program is presently being implemented in 109 hospitals in India by our local partners, in collaboration with the state governments of Madhya Pradesh, Punjab, Maharashtra and Karnataka.

Our Model

Maternal and Newborn Care

Engaging Content

We develop high quality,  culturally contextualized, medically accurate and engaging multimedia materials.

Training of Trainers

Nurses are trained on effective communication and how best to utilize our materials for different patient communities.

Implementation Support

We advise governments and hospital administrators on optimizing and scaling program operations.

Following Up Digitally

The Maternal and Child Support WhatsApp line reinforces health behavior change and connects families with medical practitioners. 



Various tools and frameworks ensure training sessions are high quality and feedback is integrated into program design.

Impact on Health Outcomes

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03 Focus Areas 


Key topics include the importance of skin-to-skin contact (Kangaroo Mother Care), healthy diet for mothers, breastfeeding techniques, cord care and recognizing the warning signs of illness.

Antenatal Care  |  Postnatal Care  |  Sick Newborn Care

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03 Products


Human centred design drives the creation of our materials.  Developing training materials is an iterative process involving rapid prototyping and extensive testing for both visual and medical literacy.

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04 Languages


Language and socio-cultural relevance are key considerations while adapting products to suit the needs of different regions and communities.

Hindi  |  Punjabi  |  Marathi  |  Kannada 

Get in touch


If you are interested in adapting our health education content or implementing this approach in your hospital, please fill in the Contact Form or write to us at