Our Mission is to improve outcomes and save lives of at-risk patients by empowering family caregivers with the skills they need to care for their loved ones.

Our Vision is of a world where patients and their families are a core component of healthcare delivery and where family member training is the standard of care.


Our Story

In 2014, we launched Noora as a small group of individuals driven to redefine healthcare. A simple question inspired us – “knowing that patients look to their families for comfort, why not give families the best chance to support them? ” We found that families, who care most for their loved ones, could help dramatically improve health outcomes of patients. By equipping them with key health skills, these families could be the keystone to ensuring proper recovery in the hospital and post-discharge at home.


Over the years, Noora has transformed into a collective of subject matter experts, designers, and technologists - all tirelessly striving towards empowering people to become agents of their own health outcomes and wellbeing.


Today, we identify not just as a team, but as a family - one that believes, with unshakable conviction, in the power of family to heal.

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Global Leadership Team

Our vision of inclusive and accessible healthcare is made possible by the collaborative efforts of public health professionals, doctors, nurses, designers, and business leaders from across the world.


Board Of Directors